Track every parcel, every country
Unified tracking across DHL, DPD, GLS, and Omniva — from label creation to doorstep delivery. Automatic customer notifications eliminate "where is my order?" tickets.
Who it's for
Delivery tracking for cross-border e-commerce sellers
Whether you ship ten parcels a week or thousands a month, unified tracking keeps your customers informed and your support inbox quiet.
Small-to-medium online sellers
You ship products across European borders but cannot afford a dedicated support team for tracking inquiries. Automatic milestone notifications answer the "where is my order?" question before your customers ask, letting you focus on sourcing and selling. Combined with free shipping labels, tracking runs without extra cost or effort.
Customer experience managers
Your team handles post-purchase communications and wants to reduce WISMO ticket volume. Proactive tracking notifications at four key milestones dramatically lower inbound support requests. Exception alerts for customs holds and failed deliveries let you address problems before they become complaints, which improves your customer satisfaction metrics.
Multi-channel sellers shipping across Europe
You sell on multiple marketplaces and use different carriers depending on the destination. Mastersel unifies tracking from DHL, DPD, GLS, and Omniva into a single dashboard so you never need to check four separate carrier portals. Filter by status, carrier, or destination country to find any shipment instantly.
The tracking journey
From label creation to delivered
Every shipment goes through the same lifecycle. Whether you sell globally across the EU or focus on a few key markets, Mastersel tracks each stage automatically and keeps both you and your customer informed — across every carrier and every border crossing.
Label created & picked up
The moment you generate a shipping label, tracking activates. Your customer gets a shipment confirmation with a tracking link they can check anytime. Once the carrier scans the parcel at pickup, the journey begins and transit updates flow automatically. This first notification alone eliminates a significant percentage of early WISMO inquiries from anxious buyers.
In transit & customs
Status updates flow as the parcel moves through sorting centers, crosses borders, and clears customs. For cross-border shipments, customs clearance events are included when the carrier reports them. This is especially valuable for non-EU destinations like the UK and Switzerland, where customs processing adds uncertainty that leads to tracking inquiries from customers unfamiliar with border delays.
Out for delivery & delivered
Customers are notified when their parcel is out for final delivery and again when it arrives. Delivery confirmation closes the loop — the order status in your dashboard updates and delivered orders sync with inventory automatically. The delivered notification also serves as a natural touchpoint to encourage product reviews, boosting your marketplace seller ratings over time.
Exceptions & problems
Failed delivery attempts, customs holds, and return-to-sender events are flagged in your dashboard with clear status indicators. Filter for problem shipments, see what went wrong, and take action before the customer complains. Proactive exception handling is critical for cross-border sellers because international shipments experience address errors and customs delays more frequently than domestic parcels. If a parcel needs to return, the returns workflow handles the reverse journey.
WISMO reduction
Answer "where is my order?" before they ask
How it works
Tracking that runs itself
No manual status emails, no copying tracking numbers into third-party tools. Tracking activates with every label and runs on autopilot.
Generate a label
When you create a shipping label through order processing, tracking activates instantly. The carrier is assigned by smart routing, and the tracking number is linked to your order automatically.
Customer stays informed
Your customer receives automatic email notifications at each milestone — shipped, in transit, out for delivery, delivered. Each email includes a tracking link so they can check status anytime.
You monitor from one screen
Your dashboard shows every shipment across all carriers and countries. Filter by status — in transit, delivered, or exception — to find what needs attention. Delivered orders update in order management automatically.
Why Mastersel
Built-in tracking vs. manual updates
See how automatic, unified tracking saves your support team hours every week and keeps customers happy.
FAQ
Delivery tracking FAQ
How does cross-border delivery tracking work?
When you generate a shipping label through Mastersel, tracking activates automatically. The system pulls status updates from the carrier — DHL, DPD, GLS, or Omniva — and displays them in your dashboard. A typical cross-border parcel takes 2-5 days and passes through 3-4 sorting centers before reaching the destination country. Your customer receives automatic email notifications at four key milestones: label created, in transit, out for delivery, and delivered. For non-EU destinations like the UK or Switzerland, customs scan events are included so you can see exactly when a parcel clears border control. Tracking numbers also work in each carrier's native tracking system for direct lookup.
What is WISMO and how does tracking help?
WISMO stands for "Where Is My Order?" — the most common customer support question in e-commerce, accounting for 30-50% of all customer service inquiries. Each WISMO ticket costs an average of €2-5 to handle when you factor in agent time. Proactive tracking notifications answer this question before customers need to ask. By sending automatic updates at every milestone — shipped, in transit, out for delivery, delivered — Mastersel helps you reduce WISMO ticket volume by 50-80%. For a seller shipping 500 parcels per month, that can mean eliminating 75-200 support tickets and saving €150-1,000 monthly in support costs.
Does tracking work across different carriers and countries?
Yes. Mastersel provides unified tracking across all partner carriers — DHL, DPD, GLS, and Omniva — each with different regional strengths. DHL covers Western Europe strongly, including Germany, France, and the Netherlands. DPD excels in Central Europe — Poland, Czech Republic, and Hungary. GLS offers broad EU-wide coverage across most member states. Omniva specializes in the Baltics and Nordics — Estonia, Latvia, Lithuania, and Finland. Whether a parcel ships from Lithuania to Germany via DHL or from Poland to Sweden via DPD, you see the same consistent tracking in your dashboard. All 30+ European destination countries are covered with full end-to-end visibility.
What happens when a delivery has problems?
Exception events are surfaced in your dashboard with clear status indicators. Common exception types include customs holds (typically resolved in 1-3 days), failed delivery attempts (wrong address or recipient not home), parcel damage claims, and return-to-sender when delivery is refused or undeliverable. You can filter for problem shipments, see exactly what went wrong, and take action — whether that means contacting the carrier, updating the address, or reaching out to the customer. If a parcel needs to be returned, our returns process handles the reverse journey. You can also export exception data for analysis to identify recurring issues.
Is delivery tracking included free?
Yes. Delivery tracking, automatic customer notifications, and exception monitoring are all included with every shipping label — no per-shipment tracking fees, no notification surcharges, and no premium tiers. For comparison, third-party tracking services like Aftership charge $11-239 per month depending on volume, and TrackingMore charges per lookup. Even at just 100 shipments per month, third-party tracking typically costs €10-50 monthly. With Mastersel, tracking is built into the shipping workflow — you generate a label and tracking just works, at no extra cost regardless of volume. Track delivery metrics in performance reports at no additional charge.
Can I track shipments to non-EU countries like the UK or Switzerland through Mastersel?
Yes. Mastersel supports full end-to-end tracking for shipments to non-EU European destinations including the United Kingdom and Switzerland. For these destinations, customs clearance scan events are included in the tracking timeline, so you can see exactly when a parcel enters customs, when it clears border control, and when it continues to the final delivery address. This is particularly valuable because cross-border customs delays are the number one cause of WISMO tickets for non-EU shipments. With automated customs documentation and proactive customs status visibility, both you and your customer know what is happening without guesswork.
How do automatic tracking notifications improve customer satisfaction for online orders?
Automatic tracking notifications keep buyers informed at every stage of the delivery journey without requiring any action from you. Customers receive updates when their parcel is shipped, when it is in transit through sorting centers, when it is out for final delivery, and when it arrives at their doorstep. This proactive communication builds trust and reduces anxiety about cross-border purchases, where delivery times are inherently longer than domestic orders. Sellers who use automatic tracking notifications typically see fewer negative reviews related to shipping and higher repeat purchase rates. You can pair tracking with Mastersel's order management tools to create a seamless post-purchase experience.
Why end-to-end delivery tracking matters for international e-commerce
International shipping involves multiple handoffs — from your warehouse to the pickup courier, through sorting centers, across borders, through customs clearance, to the destination country's last-mile carrier, and finally to the buyer's door. Each handoff is a potential point of failure where packages can be delayed, misrouted, or lost. Without unified tracking that spans the entire journey, sellers and buyers lose visibility at the most critical moments — typically at border crossings and customs processing, exactly when delays are most likely to occur.
Mastersel provides end-to-end tracking that covers every stage of the delivery journey, regardless of how many carriers handle the package. Tracking events are consolidated into a single timeline that shows the package's current status in real-time. This visibility extends to the seller through the order management dashboard and to the buyer through automated email and SMS notifications. Both parties always know where the package is and when it will arrive — eliminating the anxiety and support inquiries that plague cross-border transactions.
Automated customer notifications at every milestone
"Where is my order?" is the most common customer inquiry in international e-commerce. Each inquiry takes time to answer and signals a failure in communication. Mastersel eliminates these inquiries by sending automated notifications at every milestone: pickup confirmed, in transit, cleared customs, out for delivery, delivered. Notifications are localized in the buyer's language and include direct tracking links. This proactive communication reduces support volume, increases buyer confidence, and contributes to higher seller ratings on European marketplaces where customer satisfaction metrics directly impact search visibility.
Cross-border visibility across carrier networks
A single international shipment may pass through three different carrier networks: the origin country carrier, an international trunk line operator, and the destination country's last-mile delivery service. Traditional tracking breaks at each carrier handoff — the buyer sees "shipped" but then no updates for days while the package crosses borders and changes hands. Mastersel's tracking infrastructure bridges these gaps, maintaining a continuous tracking timeline across all carrier handoffs. This is especially valuable for corridors that involve customs clearance, where packages can sit at a border checkpoint for hours or days. Sellers can monitor all active shipments and proactively address any that show unusual delays, using carrier performance data to optimize routing for future orders.
Tracking included with every label
Real-time tracking, automatic notifications, and exception alerts — all free. No Aftership subscription needed.