Cross-border e-commerce management dashboard
One dashboard for your entire European operation. Orders, inventory, shipping, analytics, and marketplace settings — unified across every country you sell in.
- Dashboard
- 1
- Countries
- 30+
- Platform fees
- €0
- Unified control center
- 1
- Channels in one view
- All
- Business insights
- Real-time
- Role-based access
- Team
Everything your cross-border business needs
Instead of switching between marketplace seller portals, carrier dashboards, and spreadsheets, you manage it all from Mastersel. Here's what's inside.
Orders & fulfillment
Every order from every marketplace flows into one inbox. Process orders with automated order processing, generate shipping labels, and track deliveries in real time — whether you ship 10 or 10,000 parcels a month.
Inventory & stock
Product details, prices and stock flow from your connected store to Mastersel. Update them in your store; processing times depend on your integration and the marketplace.
Markets & pricing
Manage which European markets you sell in, configure multi-currency pricing rules, and control product localization settings from one place.
Analytics & reporting
Revenue by country, orders by marketplace, top-selling products, and shipping cost breakdowns. Performance reports that help you decide where to invest next.
Tools you no longer need
- Marketplace seller portals to check — all orders here
- 0
- Carrier websites to visit — labels and tracking built in
- 0
- Inventory spreadsheets — stock syncs in real time
- 0
- SaaS subscriptions — the entire platform is free
- 0
From zero to fully operational
Create your account, review the partnership agreement and connect your store. Setup and publication times depend on your platform, product information and marketplace review.
Connect your store
Install the Mastersel plugin on Shopify, WooCommerce, PrestaShop, or connect via XML feed. Your products, inventory, and order history import automatically. See how to get started.
Configure your settings
Choose which European markets to sell in, set shipping preferences with smart courier routing, and configure pricing rules. Invite team members and assign roles — warehouse staff, managers, or full admin access.
Run your business
Process orders, generate labels, track deliveries, monitor inventory, and review analytics — all from one screen. Handle returns effortlessly and sell across channels as your business grows. The dashboard scales with you.
One dashboard vs. juggling platforms
Most cross-border sellers manage 3–5 separate tools. See what consolidating to one dashboard means for your daily operations.
| Task | Multiple platforms | With Mastersel |
|---|---|---|
| Checking orders | Log into each marketplace separately | Single inbox for all channels |
| Inventory sync | Export/import CSV between tools | Real-time sync across all channels |
| Shipping labels | Separate carrier accounts | Generate from orders, any carrier |
| Revenue reporting | Combine data in spreadsheets | Cross-market reports built in |
| Team access | Share logins or buy seats per tool | Role-based access, unlimited team |
| Total cost | €50–200/mo across SaaS tools | Completely free — shipping included |
Business dashboard FAQ
What can I manage from the Mastersel dashboard?
The dashboard is the central hub for your entire cross-border operation. You can manage orders from all connected marketplaces, monitor real-time inventory levels, generate shipping labels, track deliveries, view analytics and revenue reports, configure pricing rules and marketplace settings, and invite team members — all without switching between platforms.
How is this different from the Orders page?
The dashboard is your high-level command center — it shows business health, revenue trends, inventory alerts, and performance across all markets. The Orders page is where you handle day-to-day fulfillment: processing individual orders, generating labels, and managing shipments. Think of the dashboard as the cockpit view and Orders as the assembly line.
Can I invite team members with different access levels?
Yes. Mastersel supports role-based team access. You can invite warehouse staff who only see orders and shipping, or give managers full access to analytics and settings. Each team member gets their own login, so you can track who did what and keep sensitive business data protected.
Does the dashboard aggregate data from all marketplaces?
Yes. Every connected marketplace and country feeds into one unified view. You see combined revenue, order volume, inventory status, and shipping performance across all 30+ European markets. Filter by country, marketplace, date range, or product category to drill into specifics.
Is the dashboard free or are there premium tiers?
The entire Mastersel platform — dashboard, analytics, team access, order management, inventory sync, and all tools — is completely free. There are no premium tiers, no feature gates, and no monthly subscriptions. Shipping is included at no cost.
Can I manage multiple e-commerce stores from one Mastersel account?
Yes. You can connect multiple e-commerce stores — whether they run on Shopify, WooCommerce, PrestaShop, or other platforms — to a single Mastersel account. Orders from every store flow into one unified inbox, and inventory syncs across all connected channels in real time. This means you can sell across channels without juggling separate logins or dashboards. Visit the getting started page to learn more about connecting your storefronts.
What e-commerce platform integrations does the Mastersel dashboard support?
Connect your store to Mastersel and reach customers across Europe. We manage marketplace listings, translations and outbound shipping; you maintain your product details, prices and stock. Publication follows product and marketplace checks. The time needed depends on your platform and product information.
Why a unified dashboard changes how cross-border sellers operate
Running e-commerce operations across multiple European countries without a centralized management tool means logging into separate marketplace seller portals, checking carrier tracking dashboards independently, reconciling inventory across spreadsheets, and manually aggregating revenue reports from different sources. For a seller active in 10 countries, this daily routine can consume 2-3 hours before any actual business decisions are made. The operational overhead scales linearly with every new market, creating a ceiling that prevents growth.
Mastersel's unified dashboard eliminates this fragmentation by consolidating every operational touchpoint into a single interface. Orders from every marketplace — regardless of the country of origin — appear in one inbox. Inventory levels sync in real time across all channels, removing the need for safety stock buffers or manual reconciliation. Shipping labels are generated directly from the order view with carriers automatically selected based on destination, weight, and cost optimization. The result is that a seller managing 30 countries spends the same amount of time on operations as a seller managing 3.
Operational consolidation for lean teams
Most cross-border sellers are small teams — often a single founder or a two-person operation. For these sellers, every tool added to the stack represents not just a subscription cost, but a context-switching cost. Checking four different marketplace dashboards, two carrier portals, and an inventory spreadsheet throughout the day fragments attention and increases the chance of errors. A missed order, a delayed label, or an overlooked stock-out can result in negative marketplace reviews and reduced seller ratings. By consolidating everything into one dashboard, Mastersel reduces the surface area for mistakes and allows lean teams to operate at a level that would otherwise require dedicated logistics staff.
Role-based access for growing teams
As your business grows, you may need to bring in warehouse staff, customer service agents, or operational managers. Rather than sharing a single login or purchasing per-seat licenses across multiple tools, Mastersel supports role-based team access within the same free platform. You can grant warehouse staff access only to order processing and label generation, while managers see the full analytics dashboard and marketplace settings. This keeps sensitive business data protected while enabling your team to work independently and efficiently within their area of responsibility.
From reactive management to data-driven strategy
When all your data lives in one place, you shift from reactive management — checking problems after they happen — to proactive strategy. The dashboard surfaces inventory alerts before stock-outs occur, highlights shipping corridors where costs are rising, and shows which markets are trending up or down in real time. This visibility transforms daily operations from a firefighting exercise into a strategic function, allowing you to invest time in the activities that actually grow revenue: product sourcing, marketing, and customer acquisition across new European markets.
Replace your entire tool stack — for free
Dashboard, analytics, team access, and every feature included. Shipping included — completely free.