Sell internationally with one connection
Connect your e-commerce store, auto-list products in 30+ countries with localized pricing, and ship with automated labels and customs clearance — all free, no coding required.
- Setup
- Guided
- Countries
- 30+
- Commissions
- €0
- Product sync
- Auto
- Conversion
- Real-time
- Countries
- 30+
- Fees
- Zero
Why sellers choose Mastersel
Everything you need to sell internationally — built into one free platform.
Zero commissions
100% Free Partnership. No subscriptions, no commissions, no hidden fees. Mastersel pays all shipping costs.
Automated compliance
Tax, customs, and legal requirements handled automatically for every country.
Real-time sync
Inventory, pricing, and orders stay accurate across every connected marketplace.
Smart shipping
AI-powered courier selection finds the fastest, cheapest route for every parcel.
Learn more: Smart shippingMulti-market reach
Reach shoppers in 30+ European countries with localized listings and pricing.
Learn more: Multi-market reachAnalytics
Track sales, conversions, and performance across all markets in one dashboard.
Learn more: AnalyticsThree steps to global sales
From registration to your first international order — here is exactly what happens at each stage.
Create your account
Sign up for a free Mastersel partner account. You'll review and accept the partnership agreement, which outlines how product listing, pricing, and fulfillment work. Once registered, you get immediate access to your seller dashboard where you can manage everything.
- 100% free account — no credit card required
- No subscriptions, no commissions, no hidden fees
- Review partnership terms that cover listing, pricing & fulfillment
- Instant access to your seller dashboard
Connect your products
Install the Mastersel plugin for your e-commerce platform, or use a custom XML feed to import your catalog. The plugin automatically syncs your entire product catalog — titles, descriptions, images, pricing, and stock levels — and keeps everything up to date in real time.
- Install a native plugin or use custom XML import
- Automatic catalog sync — products, images, prices & stock
- Real-time inventory updates prevent overselling
- No coding or developers needed
You're all set
Your products are now listed across 30+ European countries with localized translations and pricing. When orders come in, they appear in your dashboard with auto-generated shipping labels and customs documentation — just pack and ship.
- Products listed in 30+ countries automatically
- Auto-translated and priced in local currencies
- Orders appear in your dashboard with shipping labels
- Customs documents and tracking generated automatically
You vs. Mastersel
Here's what you handle vs. what we automate.
| Task | You do | Mastersel does |
|---|---|---|
| International store setup | Click install | Plugin auto-configures |
| Product localization | Nothing | Auto-translated & priced |
| Compliance & taxes | Nothing | Handled per country |
| Shipping labels | Pack the box | Auto-generated |
| Courier selection | Nothing | Optimal carrier chosen |
| Customs paperwork | Nothing | Pre-cleared |
| Customer tracking | Nothing | Auto-notifications sent |
| Product translations | Nothing | Auto-translated per market |
| Returns management | Nothing | Cross-border returns handled |
Works with your platform
Native plugins and custom import options for every major e-commerce platform.
Getting started FAQ
How long does setup take?
Create your account, review the partnership agreement and connect your store. Setup and publication times depend on your platform, product information and marketplace review.
Which platforms do you support?
We have native plugins for WordPress (WooCommerce), Shopify, PrestaShop, OpenCart, and Verskis. We also support custom XML import for custom integrations.
Do I need a warehouse abroad?
No. You ship from your existing location. When a sale happens, we generate the label and you send the package. No warehousing, no upfront inventory costs.
What does it cost?
Mastersel is free forever — no subscriptions, no commissions, no revenue share. Shipping is completely free.
Which countries can I sell to?
Over 30 European countries including Germany, France, Spain, Italy, Netherlands, and more. We handle compliance for each market.
How does Mastersel handle returns?
Mastersel manages the entire reverse logistics process. Cross-border returns are processed locally, consolidated, and routed back to your warehouse efficiently. Learn more about returns.
What product categories are supported?
Mastersel supports virtually all physical product categories — from fashion and electronics to home goods and beauty. If you can ship it, we can sell it across borders.
How is my data secured?
All data is encrypted in transit and at rest. We follow industry-standard security practices and never share your product or customer data with third parties.
Why cross-border e-commerce matters
Expanding beyond your domestic market is no longer optional for growing e-commerce businesses. With over 500 million consumers across Europe, cross-border selling opens massive revenue potential — but only if the operational complexity is handled for you.
Compliance without the headaches
Every country has different VAT rates, product labeling requirements, and customs regulations. Mastersel automates compliance per market so you never worry about paperwork, duties, or delays at the border.
Localization that converts
Shoppers buy more when listings are in their language and prices are in their currency. Mastersel handles product translations and currency conversion automatically, helping you compete with local sellers in every market.
Built for scale
Whether you are selling 10 products or 10,000, Mastersel grows with you. Scale your business from one country to 30+ without hiring, without warehouses, and without changing your workflow. Ready to expand to new markets? It takes minutes, not months.
Ready to go global?
Create your account, review the partnership agreement and connect your store. Setup and publication times depend on your platform, product information and marketplace review.