Manage orders from 30+ European marketplaces
Every order from every channel in one inbox. Fulfill in 1 click with zero commissions — ship, track, and save €30–100/month in software fees.
Who it's for
Order management for every type of online seller
From solo entrepreneurs fulfilling their first cross-border orders to established brands processing thousands of shipments daily, a unified order inbox eliminates the chaos of multi-platform selling.
Solo sellers and small e-commerce businesses
You handle orders yourself and every minute counts. Instead of logging into multiple marketplace seller portals, copying addresses, and comparing carrier rates, Mastersel puts everything in one inbox with one-click label generation. This frees hours each week that you can spend on product sourcing, marketing, or growing your multi-channel presence.
Fulfillment and warehouse teams
Your team processes dozens or hundreds of orders daily and needs a streamlined pick-pack-ship workflow. Bulk label generation, automated order processing, and pre-generated customs documents mean your warehouse staff spends time packing boxes, not filling forms. Batch processing lets you handle peak-day volumes without overtime.
Operations managers scaling cross-border sales
You oversee fulfillment across multiple European markets and need visibility into order status, shipping performance, and delivery success rates. Mastersel's unified dashboard gives you real-time order tracking, shipment monitoring, and performance analytics in one place, so you can identify bottlenecks and optimize your fulfillment operation.
Order Management
Cross-border order fulfillment
Receive orders from every channel in one place. Generate shipping labels, track deliveries, and keep customers informed — automatically.
Unified order inbox
All orders from every marketplace flow into a single inbox with inventory updates via real-time sync. Sort, filter, and process orders without switching between platforms or dashboards. Each order displays full buyer details, product information, and marketplace origin, so you have complete context at a glance before generating a shipping label.
One-click shipping labels
Generate shipping labels instantly for any destination. The optimal courier is selected by smart routing based on destination country and package weight. Each label includes the correct return address, carrier-compatible barcodes, and customs documentation for cross-border shipments — replacing 5-10 minutes of manual data entry with a single click.
Automated fulfillment
Pack the box and hand it to the courier. Customs documents, tracking numbers, and delivery updates are handled for you automatically. For high-volume sellers, bulk label generation lets you process 100+ orders at once, printing all labels and customs forms in a single batch. The automation pipeline transforms raw orders into ready-to-ship packages in seconds.
Customer notifications
Buyers receive automatic tracking updates from pickup to delivery at four key milestones: shipped, in transit, out for delivery, and delivered. Each notification includes a tracking link so buyers can check parcel status anytime. Fewer support requests, happier customers, more repeat business — and you never send a manual tracking email again.
By the numbers
Streamlined order processing
How it works
Fulfill orders in three steps
No complex workflows. Receive orders, generate labels, and ship — all part of your unified business dashboard.
Orders arrive
Orders from all connected marketplaces flow into your unified inbox. Each order shows the product, destination, and customer details.
Generate & pack
Click to generate a shipping label with the best carrier for each order — one click replaces 5–10 minutes of manual entry. Print the label, attach customs docs, and pack the item. Process 100+ labels in minutes with bulk generation.
Ship & track
Hand the package to the courier or schedule a pickup. Customers receive automatic tracking updates until delivery. Handle returns from the same inbox if needed.
Why Mastersel
Unified fulfillment vs. per-channel processing
See how a single order inbox beats juggling multiple marketplace dashboards.
FAQ
Order management FAQ
How do orders from different marketplaces arrive?
All orders from every connected marketplace flow into a single unified inbox in your Mastersel dashboard. Each order includes full details — product name, SKU, quantity, buyer shipping address, and the marketplace of origin. You can sort and filter orders by marketplace, date, status, or destination country to find exactly what you need. Orders from Amazon, eBay, Allegro, eMAG, and other supported marketplaces all appear in the same view, so you never need to switch between seller dashboards. This centralised approach saves time and eliminates the risk of missing or duplicating orders across channels.
How do I generate shipping labels?
Click any order and generate a shipping label in one click — what normally takes 5–10 minutes of manual data entry is done instantly. The optimal carrier is selected automatically based on the destination and package details. Each label includes the correct return address, customs documentation for cross-border shipments, and barcodes compatible with DHL, DPD, GLS, and Omniva scanners. For high-volume sellers, bulk label generation lets you process 50+ orders at once, printing all labels and customs forms in a single batch. Shipping labels are completely free — no carrier costs, no markup.
Are customers notified when I ship?
Yes. When you generate a label and ship an order, the customer receives automatic tracking notifications at four key stages: shipped, in transit, out for delivery, and delivered. Each notification includes a tracking link so the buyer can check the parcel's location at any time. This proactive communication reduces WISMO (where is my order?) support tickets significantly, because buyers stay informed without needing to contact you. Fewer support requests mean you spend less time on customer service and more time growing your business. No manual emails or messages are needed — every update is sent automatically.
Can I process orders in bulk?
Yes. You can select orders by marketplace, date range, or destination country and generate shipping labels for all of them in one batch. Bulk processing lets you handle 100+ orders in minutes instead of the hours it would take to create labels one by one manually. Automation rules can also auto-select orders that match certain criteria, so your most common shipments are ready to process with a single click. Each label is generated with the optimal carrier, correct customs documentation, and tracking number — all without repetitive data entry.
Are there per-order fees?
No. There are no per-order processing fees, no fulfillment charges, and no platform commission. Typical order management software costs €30–100 per month, and many platforms add per-order surcharges on top of that. Mastersel has no subscription fee for order management, no per-order fees, and no limits on order volume. Shipping labels are completely free. Whether you process 10 orders a week or 10,000 a month, the order management tooling remains completely free. Track your savings in analytics to see the impact on your margins.
How does Mastersel order management handle returns and refunds from marketplace orders?
Returns are managed from the same unified inbox where you process outbound orders. When a buyer initiates a return through the marketplace, the return request appears in your dashboard with full context — the original order details, buyer reason, and return shipping options. You can generate a return shipping label, track the return parcel back to your warehouse, and process the refund once received. Mastersel's returns workflow integrates with the same carriers used for outbound shipping, so return tracking and notifications work identically. Inventory is automatically updated when returned items are received and restocked.
What carriers does Mastersel support for order fulfillment and shipping labels?
Mastersel supports four major European carriers — DHL, DPD, GLS, and Omniva — each optimized for different regions and package types. DHL provides strong coverage across Western Europe including Germany, France, and the Benelux countries. DPD excels in Central and Eastern European routes. GLS offers broad EU-wide delivery. Omniva specializes in Baltic and Nordic deliveries. The smart courier routing engine automatically selects the best carrier for each order based on destination country, package weight, and delivery performance. You do not need to compare rates or manage carrier accounts separately.
How unified order management transforms cross-border fulfillment
Processing orders from multiple international marketplaces without a unified system creates operational chaos. Each marketplace sends order notifications through different channels, requires different label formats, expects fulfillment confirmation in different formats, and has different shipping deadlines. A seller active on 10 European markets might spend the first two hours of every workday just aggregating orders from different seller dashboards before any actual fulfillment work begins. This is time that could be spent on product development, marketing, or customer acquisition.
Mastersel's unified order management brings every international order into a single inbox regardless of which marketplace or country it originated from. Each order arrives pre-formatted with the buyer's address, product details, and the optimal shipping option selected automatically via smart courier routing. You can process orders individually or use batch operations to generate labels for 50, 100, or 500 orders at once — turning hours of manual work into minutes of automated fulfillment.
From order arrival to shipment in under 60 seconds
The average time from order arrival to label generation is under 60 seconds with Mastersel. Orders appear in your dashboard, you review and select them, click to generate labels, and the shipping label prints with all customs documentation, HS codes, and compliance data pre-filled. There is no manual data entry, no carrier website to visit, and no customs form to complete. For sellers processing high volumes, batch label generation brings the per-order handling time down to seconds. Combined with automated customs clearance, the entire post-sale workflow runs on autopilot.
Order tracking and customer communication
Once a label is generated and the package is handed to the carrier, tracking notifications are sent to buyers automatically. Customers receive updates at each milestone — pickup, in transit, customs clearance, out for delivery, delivered — without you sending a single email. This automated communication reduces "where is my order?" inquiries, improves buyer satisfaction, and contributes to higher seller ratings on European marketplaces. The entire order lifecycle, from arrival to delivery confirmation, is managed through one dashboard with zero manual follow-up required.
Process orders faster — no management fees
No fulfillment fees, no per-order charges, no software subscriptions. Eliminate €30–100/month in order management costs.