Multi-currency pricing
You set your base price, we handle the rest. We automatically add competitive, market-specific markups and handle all currency conversions.
Who it's for
Local currency pricing for cross-border e-commerce sellers
Whether you sell in two currencies or twenty, automatic multi-currency pricing removes the manual overhead and helps you convert more buyers in every market.
E-commerce sellers expanding beyond their home currency
If you are selling into markets like the UK, Sweden, Poland, or Czech Republic where the local currency is not EUR, your listings need local pricing to look trustworthy. Mastersel converts your base price automatically into GBP, SEK, PLN, CZK, and every other supported currency with smart rounding. Combined with product translations, your listings feel completely native to local buyers — increasing trust and conversion rates.
Multi-market sellers tired of managing price lists per country
Maintaining separate price lists for each currency is time-consuming and error-prone. Every time you change a product price, you have to update it across multiple currencies and verify the rounding. Mastersel eliminates this entirely — set your base price once and all market prices update automatically. This single-source pricing approach saves hours per week and ensures your pricing stays consistent across all sales channels.
Sellers looking to cut pricing tool costs
Multi-currency Shopify apps and third-party pricing tools typically charge €10-50 per month, and they still require manual oversight. Mastersel includes full multi-currency conversion with smart rounding at no additional cost — saving you subscription fees while delivering a more automated solution. When you expand to new markets, the pricing for those new currencies is handled automatically without any extra charges or add-on pricing tiers.
Pricing
Automatic multi-currency pricing
Customers buy more when they see prices in their own currency. When you expand to new markets, Mastersel handles conversion, rounding, and sync automatically.
Local currencies
Prices displayed in each market's native currency — EUR, GBP, SEK, PLN, CZK, DKK, NOK, HUF, and more. Combined with product localization, buyers see completely native listings. When a Polish shopper sees 129 PLN instead of €29.37, they experience the same familiarity and trust as shopping on a domestic marketplace, which significantly reduces the friction that causes cart abandonment on cross-border listings.
Automatic conversion
Exchange rates updated automatically and regularly from ECB and reliable market data sources. Prices stay competitive without manual adjustments or spreadsheet calculations — so you can focus on managing orders. There is no hidden markup on the exchange rate, meaning the rate applied is the transparent market rate. Your prices adjust as currencies fluctuate, keeping you competitive in every market without any effort on your part.
Smart rounding
Converted prices are rounded to local pricing conventions — €29.99 instead of €29.37. Prices look professional, convert better, and you can measure performance across markets. Western European shoppers respond to .99 endings while Eastern European markets prefer clean round numbers. Mastersel applies the correct convention per market automatically, so every price point feels natural and locally familiar to buyers in each country.
One source of truth
Set your base price once in your store's currency. All market prices are derived and kept in sync automatically across every channel you sell on. When you update a product price, the change propagates across EUR, GBP, SEK, PLN, CZK, and every other supported currency within hours. This eliminates the risk of price inconsistencies between markets and saves you from maintaining separate spreadsheets or price lists per country.
By the numbers
Right price, every market
How it works
Local pricing in three steps
No currency spreadsheets. Set your price once and every market gets the right number automatically.
Set your base price
Price your products in your store's native currency. This is your single source of truth for all market pricing.
Prices convert automatically
Each market's price is calculated using current exchange rates and rounded to local conventions. Updates happen automatically.
Buyers see local prices
Customers in every market see prices in their own currency — familiar, trustworthy, and optimized for conversion. Pair with free logistics for a complete cross-border solution.
Why Mastersel
Automatic pricing vs. manual conversion
See how automatic multi-currency pricing saves time and helps you manage your business more efficiently.
| Task | Doing it manually | With Mastersel |
|---|---|---|
| Price setting | Set per currency, per product | Set once, all markets derive |
| Exchange rates | Monitor and update manually | Auto-updated regularly |
| Price rounding | Awkward converted amounts | Smart local rounding |
| Price changes | Update every currency | Change base, all update |
| Regional conventions | Research each market's norms | Per-country rounding rules built in |
| Rate transparency | Hidden markups in most tools | ECB market rate, no markup |
| Time spent | Hours on pricing per week | Zero — fully automated |
| Cost | Pricing tool subscriptions | Free — all currencies included |
FAQ
Multi-currency pricing FAQ
Which currencies are supported?
Mastersel supports all major European currencies with automatic conversion: Euro (EUR), British Pound (GBP), Swedish Krona (SEK), Polish Zloty (PLN), Czech Koruna (CZK), Danish Krone (DKK), Norwegian Krone (NOK), Hungarian Forint (HUF), Romanian Leu (RON), Bulgarian Lev (BGN), and Swiss Franc (CHF). The correct currency is auto-detected based on each marketplace's country, so buyers in Sweden see SEK prices, buyers in Poland see PLN prices, and so on. No manual currency assignment is needed — every listing displays in the native currency of its target market automatically.
How are exchange rates updated?
Exchange rates are sourced from ECB (European Central Bank) and reliable market data providers, ensuring accuracy and transparency. Rates are updated regularly so your prices reflect current market conditions across all currencies. You can see the exact rate being applied to each product directly in your Mastersel dashboard, giving you full visibility into how converted prices are calculated. There is no hidden markup on exchange rates — the rate applied is the market rate. This means your prices stay competitive in every market without any manual monitoring, spreadsheet calculations, or currency tracking on your part.
What is smart rounding?
Smart rounding adjusts converted prices to match local psychological pricing conventions in each market. For example, a raw conversion might yield €29.37, which gets rounded to €29.99 — or 287 SEK becomes 299 SEK, and 123.47 PLN becomes 129 PLN. Pricing conventions vary by region: Western European markets like Germany and France typically respond to X.99 endings, while Eastern European markets such as Poland and Hungary often favor clean round numbers. Smart rounding applies the right convention per market automatically, so your prices always look professional, locally familiar, and optimized for higher conversion rates without any manual adjustment.
Do I need to set prices per currency?
No — you only set one base price and every market derives its local price automatically. For example, set €25 in your store and it automatically becomes approximately £21.99 in the UK, 259 SEK in Sweden, and 109 PLN in Poland. When you change your base price to €30, all market prices update within hours to reflect the new amount using current exchange rates and smart rounding. This single-source approach eliminates the need to manage separate price lists per country or currency. You always have one price to control, and every marketplace stays perfectly in sync without manual intervention.
Are there currency conversion fees?
No. Multi-currency pricing is completely free with Mastersel — there are no conversion fees, no per-currency charges, and no pricing add-on costs. Compare this to multi-currency Shopify apps that typically charge €10-50 per month, or manual conversion tools that require paid subscriptions. Mastersel applies no conversion markup whatsoever — the exchange rate used is the market rate, so you and your buyers get fair, transparent pricing. Shipping is completely free. This makes Mastersel one of the most cost-effective ways to sell in local currencies across multiple European markets without any hidden pricing overhead.
How does multi-currency pricing help increase conversion rates in European markets?
Shoppers are significantly more likely to complete a purchase when they see prices in their own currency. Displaying prices in a foreign currency creates friction — buyers have to mentally convert the amount, which introduces uncertainty about the actual cost. With Mastersel's automatic multi-currency pricing, every listing shows the price in the buyer's local currency with smart rounding that matches regional pricing conventions. Combined with product localization in the buyer's native language, this creates a fully native shopping experience that builds trust and reduces cart abandonment across all European markets you sell in globally.
Can I override the automatic price for a specific currency or market?
Mastersel's multi-currency system is designed around a single base price approach where all market prices are derived automatically using current exchange rates and smart rounding. This one-price model ensures consistency across all your markets and eliminates the operational burden of maintaining separate price lists. When you adjust your base price, every market updates automatically — so a single price change propagates across EUR, GBP, SEK, PLN, CZK, DKK, NOK, HUF, RON, and all other supported currencies. This approach saves hours of manual work each week and ensures your pricing stays competitive as exchange rates fluctuate across the markets you expand to.
Why local currency pricing drives higher conversion rates in cross-border sales
Research consistently shows that buyers abandon purchases when prices are displayed in a foreign currency. A French shopper seeing a price in Polish zloty, or a German buyer seeing Swedish krona, will hesitate — even if the price is competitive — because currency unfamiliarity creates friction and uncertainty. The buyer has to mentally convert the price, wonder about exchange rate fees, and question whether the total will be different at checkout. Displaying prices in the buyer's local currency removes this friction entirely and can improve conversion rates by 20-30% compared to foreign currency listings.
Mastersel handles multi-currency pricing automatically for every market you sell in. When your products sync from your store, the base price is converted to each target market's local currency using competitive exchange rates. You do not need to maintain separate price lists for 30+ countries or manually update prices when exchange rates fluctuate. The platform manages the entire pricing layer so that a buyer in France sees euros, a buyer in Sweden sees kronor, a buyer in Poland sees zloty, and a buyer in the Czech Republic sees koruny — all from the same source product with the same base price.
Competitive pricing without manual exchange rate management
Managing prices across 30+ currencies manually is not just tedious — it is a source of constant pricing errors. Exchange rates fluctuate daily, and a price that was competitive yesterday may be overpriced or underpriced today. Sellers who attempt manual currency management often set prices once and never update them, leading to either uncompetitive pricing (losing sales) or thin margins (losing money). Mastersel applies competitive rates and keeps prices aligned across markets automatically, ensuring that your products remain competitively priced in every currency without requiring daily maintenance from you.
Pricing strategy across European markets
Effective cross-border pricing goes beyond simple currency conversion. Markets have different price sensitivity levels, different competitive landscapes, and different buyer expectations around shipping costs and total order value. Mastersel's pricing engine combines currency conversion with market-aware pricing logic, taking into account the shipping costs for each corridor and the competitive context of each marketplace. Combined with localized product listings and per-market analytics, you can optimize your pricing strategy for each country based on real performance data rather than guesswork.
Local pricing for every market — no currency fees
No currency conversion fees. Combined with automated customs, selling cross-border is truly hassle-free.