Sell in 30+ countries from one store
Translations, currencies, customs, shipping, tracking, and returns — the complete cross-border stack handled for you. Keep selling from your existing store.
Who it's for
Cross-border selling for every e-commerce business
Whether you are just starting with international sales or already shipping to a few countries, Mastersel handles the full cross-border stack so you can focus on growing your brand.
Shopify and WooCommerce store owners
You already have a profitable domestic store and want to reach customers across Europe without rebuilding your tech stack. Mastersel connects directly to your existing platform, imports your catalog, and handles translations, currency conversion, and customs compliance automatically. Start selling in 30+ countries without changing your current workflow or hiring international specialists.
Small and medium brands expanding into Europe
Traditional European market entry costs thousands in legal setup, warehousing, and localization per country. With Mastersel, you skip that entirely and test new markets with zero upfront investment. List your products on Amazon, eBay, Allegro, eMAG, Pigu.lt, Varle.lt, and other European marketplaces from one dashboard. Scale only the markets that generate real demand.
D2C brands looking for international marketplace reach
You have built a strong direct-to-consumer brand and want to complement your own website sales with marketplace visibility in new countries. Mastersel gives you access to Europe's largest marketplaces while handling customs paperwork and international shipping logistics behind the scenes. Grow your international revenue stream without splitting your team's focus.
The cross-border stack
Everything international selling requires
Selling across borders involves localization, currency conversion, customs compliance, international shipping, and returns handling. Mastersel bundles all of it into one platform — so you don't need separate tools for each.
Localization & translations
Product titles, descriptions, and attributes translated automatically into 20+ European languages. Listings are formatted for local marketplace standards and optimized for local search in each country. This means your products appear native to German, French, Spanish, Italian, Polish, and Scandinavian shoppers — increasing trust and click-through rates compared to untranslated or poorly translated listings.
Multi-currency pricing
Set your base price once. Automatic currency conversion with smart rounding (€29.99 instead of €29.37) keeps prices professional in every market — EUR, GBP, SEK, PLN, CZK, and more. Exchange rates are sourced from the ECB and updated regularly, so your prices stay competitive without manual spreadsheet calculations. Buyers see prices in their native currency, which research shows increases conversion rates significantly compared to foreign-currency listings.
Customs & compliance
HS codes, commercial invoices, and duty calculations generated automatically for every cross-border shipment. No customs expertise required — documents attach to your shipping label. Mastersel classifies products across 5,000+ Harmonized System code categories, applies the correct EU de minimis thresholds, and handles post-Brexit UK documentation requirements. This prevents the border delays and compliance fines that affect 5-15% of cross-border parcels industry-wide.
Shipping & delivery
Smart carrier routing selects the best courier for each corridor. Labels include all customs docs. Tracking notifies your customer at every milestone from pickup to doorstep. With pre-negotiated rates across DHL, DPD, GLS, and Omniva, you get competitive shipping costs without needing to negotiate individual carrier contracts. Cross-border delivery is fast and transparent, with automated notifications keeping your customers informed throughout the journey.
What's included
One platform, complete cross-border
How it works
From local store to European seller
You don't need to become a cross-border expert. Connect your store and Mastersel handles everything between your warehouse and the customer's door.
Connect your store
Link your Shopify, WooCommerce, or PrestaShop store. Your product catalog imports with all data — titles, descriptions, images, prices, and inventory levels.
Products go live across Europe
Products are translated, priced in local currencies, and published on European marketplaces. Customs compliance is pre-configured for every destination country.
Ship internationally from home
When orders arrive, generate a label with customs documents included. Pack the order and hand it to the carrier. Tracking and customer notifications happen automatically.
Why Mastersel
All-in-one cross-border vs. piecing it together
International selling requires 5–6 separate tools if you do it yourself. Mastersel replaces them all.
| Cross-border need | DIY approach | With Mastersel |
|---|---|---|
| Translations | Translation agency per language | 20+ languages automatic |
| Currency pricing | Manual conversion per market | Auto-convert with smart rounding |
| Customs docs | Fill forms per shipment | Auto-generated with labels |
| International shipping | Negotiate carrier contracts | Pre-negotiated rates, 4 carriers |
| Marketplace listings | Register per marketplace per country | One dashboard, all marketplaces |
| Returns handling | Manage per country, per carrier | Unified returns across all markets |
| Time to go live | Months of setup | Same day |
| Total platform cost | €100s/mo across tools | Free — pay only for labels |
FAQ
Cross-border selling FAQ
What does Mastersel handle for cross-border selling?
The complete cross-border stack: product translations into 20+ languages, multi-currency pricing with smart rounding, HS code classification and customs documents, carrier selection and shipping labels, delivery tracking, and returns. You focus on products and customer service.
Which European countries can I sell to?
30+ countries including Germany, France, Spain, Italy, Netherlands, Poland, Sweden, Denmark, Finland, Czech Republic, Austria, Belgium, Portugal, Romania, Hungary, and more. Each gets localized listings in the right language and currency.
Do I need a business entity in each country?
No. Sell from your existing location. Mastersel handles compliance, customs documentation, and shipping logistics so you can reach customers across Europe without local entities, warehouses, or distribution centers.
How are customs and duties handled?
Automatically. Products are classified with HS codes, commercial invoices and customs declarations are generated, and duties are calculated for every cross-border shipment. All documents attach to your shipping label — no manual paperwork.
What does cross-border selling cost?
No commissions, no per-country fees, no subscriptions. The entire platform — localization, customs, currencies, analytics — is free. Shipping is completely free — covered by Mastersel's retail markup. Start selling globally at zero cost.
Can I sell on Amazon and eBay in multiple European countries from one dashboard?
Yes. Mastersel connects your product catalog to Amazon (DE, FR, IT, ES, PL, SE, NL, BE), eBay, Allegro, eMAG (Romania, Bulgaria, Hungary), Pigu.lt, Varle.lt, and other European marketplaces. You manage all listings, orders, and shipments from a single dashboard without needing separate seller accounts for each country. Products are automatically translated, priced in local currencies, and published with the correct customs data — so you can sell across channels without juggling marketplace logins.
How long does it take to start selling internationally with Mastersel?
Most sellers are live in new European markets within 24 to 48 hours. After connecting your Shopify, WooCommerce, or PrestaShop store, Mastersel imports your catalog, translates listings into 20+ languages, converts prices to local currencies with smart rounding, and publishes products on selected marketplaces. There is no lengthy onboarding process, no legal paperwork, and no technical integration required. The entire setup from connecting your store to receiving your first cross-border order can happen within the same week, making it one of the fastest ways to expand into European markets.
What global selling actually looks like for European e-commerce brands
When most sellers think about "selling globally," they imagine complex international trade operations: overseas warehouses, multi-language customer service teams, local tax advisors in every country, and carrier contracts that take months to negotiate. This perception is what keeps most profitable domestic brands from ever attempting cross-border sales — and it is exactly what Mastersel eliminates.
Global selling through Mastersel means your products appear on localized marketplaces across 30+ European countries while you continue operating from your existing location. You do not need a warehouse in Germany to sell to German buyers, or a customer service agent who speaks Polish to sell in Poland. The platform handles localization, currency conversion, customs compliance, and carrier selection automatically — you simply pack and ship orders as they arrive, using the same workflow you use for domestic sales.
The European marketplace landscape
Europe is not a single market — it is a collection of 30+ distinct markets with different buyer preferences, shopping habits, dominant marketplaces, and regulatory requirements. A product that sells well on a German marketplace may need completely different positioning in France, different pricing in Scandinavia, and different product descriptions in Southern Europe. Mastersel navigates these differences automatically, adapting your listings to each market's expectations while maintaining your brand identity and pricing strategy across all channels through multi-channel management.
From domestic margins to international revenue streams
International orders often carry higher margins than domestic sales because your products compete in markets where they are harder to find. A handmade product from Lithuania may face intense competition domestically but be considered unique and premium in Western European markets. By expanding into new markets, you diversify your revenue base, reduce dependence on a single market, and discover which of your products have the strongest international appeal — all without increasing your operational footprint.
The complete cross-border platform — free
Translations, currencies, customs, shipping, tracking. No commissions, no subscriptions.