Product Data Standards

Product data quality directly affects your sales performance. Accurate, well-structured data leads to better marketplace listings, higher search visibility, stronger conversion rates, and fewer returns. Investing time in data quality pays off significantly.

Required Fields

• Product title — clear, descriptive name that identifies the product
• EAN barcode — valid, unique identifier (13-digit European Article Number)
• Product weight — accurate weight for shipping calculation and customs documentation
• Price — current, correct base price in your store currency
• Product images — high resolution, professional quality
• Stock quantity — must reflect actual available inventory

Image Guidelines

Product images are the first thing customers see. High-quality images build trust and reduce returns caused by mismatched expectations.

• Use high resolution images — minimum 1000 × 1000px recommended
• White or clean background preferred for the main image
• Product should be clearly visible, centered, and well-lit
• Avoid heavy text overlays, watermarks, or promotional badges
• Show the actual product — don’t include accessories that aren’t part of the order
• Use consistent image quality across your entire catalog

Title Guidelines

A good product title clearly identifies the item and helps customers find it through search. Avoid keyword stuffing or excessive marketing language — marketplaces may reject listings with poor titles.

Recommended structure: Brand + Product Name + Key Feature + Size/Color

Description Guidelines

Product descriptions help customers make purchase decisions and reduce returns. A good description should clearly explain what the product is, highlight key features, and include relevant specifications.

• Describe what the product is and what it does
• Highlight key features and benefits
• Include dimensions, materials, or technical specs where relevant
• Avoid inaccurate claims or exaggerated marketing language
• Keep descriptions factual and helpful