Marketplace Listing Guidelines

Marketplace success depends heavily on product data quality. Even when products are imported automatically from your store, maintaining high data standards ensures clean listings, strong conversion rates, and fewer returns.

Listing Quality Principles

• Accuracy — product data must be truthful and up-to-date at all times
• Clarity — titles and descriptions should be clear, descriptive, and free of marketing fluff
• Visual quality — images should accurately represent the real product
• Price consistency — prices must match your intended selling strategy
• Stock reliability — keep inventory current to prevent rejected orders

Pricing Accuracy

Incorrect or outdated pricing causes order issues and customer dissatisfaction. Regularly review your pricing logic and any active price rules to ensure consistency.

• Verify base prices in your source store
• Review category-based pricing rules for accuracy
• Check validity periods for any temporary rules
• Avoid overlapping rules unless priorities are clearly defined

Stock Accuracy

Only products with reliable stock data should remain active. If stock accuracy is poor, more orders will need to be rejected, which hurts your performance and wastes everyone’s time.

• Keep your source inventory updated in real time
• Deactivate or remove items that are no longer available
• Don’t keep products active if fulfillment is uncertain

Listing Readiness Checklist

Before activating a product, make sure all of these are in place:

• ✓ Valid EAN barcode is assigned
• ✓ Product weight is set accurately
• ✓ Category is mapped to a Mastersel category
• ✓ Title is clear, descriptive, and properly structured
• ✓ Images are high quality and represent the actual product
• ✓ Price is correct and current
• ✓ Stock is available and reliable